I'm Selina.
Who
Joyful purpose. Boundless curiosity. I create with heart and intent, using words, design, imagery and video to move people and give shape to purpose led organisations, NGOs, social enterprises and community focused work.
I work across communications and engagement, marketing, graphic design, photography, copywriting and videography. The work shifts between bold and quiet, colour and restraint, always grounded in clarity. It is built from strong imagery, honest expression and branding that knows when to speak and when to step back. I have worked with businesses and people across Australia and I tend to lean towards a more "free spirited", human-centric approach to design and communication.
At its core it is about making things that feel human and push the pouter edges. Scribblyinc is collaborative by nature and a little bit unruly in spirit. Different with purpose. And with a name like "Scribblyinc" we hope to tell the world that we work both collaboratively and little bit differently!
What
For more than 14 years, I've worked at the crosshairs of words, design and imagery, helping businesses, organisations and purpose-led brands find and connect the jigsaw puzzle pieces that link who they are with where they're going.
As important as the output is, it doesn't create impact unless it aligns with the values, aspirations, challenges and opportunities that shape an organisation's identity and influence its future.
The fun bit, collaboration, helps clients find clarity amongst complexity, distilling ideas into communication that feels authentic, strategic and deeply aligned. Every photograph, brand element, campaign and piece of copy is created with purpose. To be seen. To create connection. To deliver value and sustainable outcomes.
The creative work is important. But the real Everest lies in ensuring that work is anchored to a clear vision, a genuine story and a strategy capable of carrying an organisation forward.
Skills
GRAPHIC DESIGN
With joyful purpose, big curiosity and creativity we design to make a difference. From logos to stationery, package design to billboards, magazines to social media, we can take your brand to new heights by creating visual communication pieces designed with bold creativity and marketing know-how!
We love the collaborative process and working with clients to create custom design solutions that meet their unique needs and bring them joy!
So if you’re looking to work with someone immersive who can really see and embrace all your design needs, get in touch!
SHORT FORM VIDEOGRAPHY + BASIC ANIMATION
We create thoughtful visual content that blends photography, graphic design, short-form videography and simple animation into one cohesive creative service. From brand visuals and social media content to promotional videos and animated elements, our work is designed to feel polished, engaging and distinctly human. We champion clients in telling their story with clarity, personality and style.
BRAND DEVELOPMENT
Creative design + marketing know-how = BRAND POWER! Nourishing your brand by uncovering brand drivers, developing consistent clear messaging, brand language, a strong and unique visual identity that stands you out in a crowd, is what we'll work on together!
COPYWRITING
One-part storyteller, one-part conceptual thinker, one-part activist, we write to make a "shift" in the reader - weaving language into a concrete narrative, with the purpose of creating rich, believable experiences.
In terms of your brand, storytelling is what elevates good brands to great brands. As humans, we crave stories that make us feel something, giving brands tremendous opportunities to make genuine personal connections with both their community and ideal customers.
From social media content, to magazine articles, advertising, brand language and annual reports. Capability statements, product reviews and prospectus documents – we’d love to work with you.
COMMS + ENGAGEMENT
When you have something to say and want to inspire action, we help shape it into work that makes people move!
We work with NGOs, government organisations and social enterprise, creating raw, thoughtful visual communication that makes the impact to drive change.
At its core, communication is about clarity. It’s about making sure communities, stakeholders and audiences have access to information and understand what’s happening. Engagement goes a step further. It’s about influence, participation and creating work that invites people in, sparks conversation and moves them to act.
From campaigns, reports and digital content to photography, videography and branding, at the very core is a story, human connection and design that feels honest, purposeful and human.
PHOTOGRAPHY
Visual imagery is a powerful communication tool. We've heard it before - a picture tells a thousand words. Curated purposeful, emotive and authentic imagery is crucial to a brand - instantly communicating thoughts, feelings, suggestions and market placement.
We shoot to engage, create an emotion and to tell your story.
Get in touch!
Email - selina@scribblyinc.com.au
Phone - 0405 284 473