BRIEF

Phytality Nutrition - an Australian, family run business, with a mission to nourish the health and wellbeing of both our community and the planet - offering a vegan phytoplankton alternative to krill/fish oil. 

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Our role was to create and develop a strong social media presence within the health and wellbeing community and targeted vegan, vegetarian and wellness markets.

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Through creative storytelling and brand imagery, connect with the target audience on an emotional level. By using aspirational narratives, differentiate the brand from its competitors, communicate the brand’s purpose and values, build brand loyalty and increase sales.

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Create design assets to educate consumers, adopters and loyal users on the benefits of choosing Phytality's premium phytoplankton products. 

Creating a brand specific lifestyle and product image library for print and digital assets was essential for the visual identity and communication of each product's unique selling proposition.  

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ULTANA Phytoplankton | Phytoplankton Super Greens | Clean Omega-3 | Fermented Chlorella |  Phytoplankton Omega & Multi  |