BRIEF

Auswide Bank  -  transition from building society to bank. 

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FORMED IN 1966 FROM OUR LOCAL COMMUNITIES.
For over 50 years they've been servicing the banking needs of Australians better than the big banks.  Originally a building society - Wide Bay Australia, made the decision in 2013 to convert to a bank. 

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We worked closely with the marketing team to navigate, facilitate, develop and create a seamless transition from building society identity to new Auswide Bank brand.

 

Our aim was to create relatable design assets and a supporting framework of deliverable visual assets (icons, stationery suite, lifestyle photography, signage templates etc) in both print and digital forms for specific targeted campaigns as well as the day-to-day design requirements - reflecting the Auswide Bank brand.